Mission-driven: Sap N Tap is a profit with purpose entity that demonstrates integrity in everyday decisions, transactions and conversations. We believe this will take us far in the long run.

High quality products: Whole food ingredients (organic, when possible), produced by artisans who take mindful consideration in the making of their products and who are experts in their respective fields.

Operational excellence: Efficient and integrated global supply chain that minimizes the risk of ever running out of stock.

Environmental stewardship: The trees were here before we were born, and they’ll be here after we’re gone - providing maple sap the entire time. We believe it’s our duty to honour this powerful resource by protecting it and passing it on better than how it came to us.

Functionality: consistency and quality over flashiness and “premium”.

Community: Prioritize working with small, like-minded businesses over the lowest cost operators. Not always about maximizing profit. 

Integrity: We choose to lead by example in the way we conduct business - whether that’s paying our invoices on time or being reliable when we say we’re going to deliver. When we do need to communicate, we do so with assurance and honesty.

Wholesome: When consumers taste Sap N Tap maple products, they’ll feel warmth and positivity. They’ll recognize that maple sap is a wild craft ingredient. The maple will ground consumers like the roots of the trees where it comes from.

Lighthearted: Humour and fun is critically important. Don’t take it all too seriously. 

Simplicity: Less is more sometimes

Refreshing: Sweet, but not overwhelming.

Local: We are not just another imported pre-packaged product, distributed by corporations and supermarkets. We are proud to be bottled and packed in Australia. The maple products may need to be imported from Vermont, but we will do everything else in our supply chain as local as possible.

Authentic: Maple is an imperfect, natural product. The fact that there’s colour variation amongst drums of the same grade is a testament of this. So is the fact that it can ferment and crystallise. We love this, because it shows that it’s not fake or filled with preservatives.

Human: We don’t use artificial intelligence or other technology to make things more convenient. Instead, we believe in taking the long road because it increases the chance for connection and learning.

Humility: There’s a chance that we’ll create a successful brand and achieve financial success over time. This will not alter our values or change why we’re doing what we’re doing. We will always maintain the big-picture perspective.